There are three main sectors that all business activity fits into, which sector is concerned with manufacturing ‐ converting raw materials into finished products or assemble products? (e.g. converting oil into plastic, or farm crops into food products; building a house or assembling a car)
For service organisations, marketing will focus on the 7P’s marketing mix, expanding on the 4P’s by an additional 3. Which of the following is NOT one of the 7P’s?