Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa
Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to
recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns
on behalf of the NTO holding company, but NTO employees would like access to all subscribers and
aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should
have their own branding, content, and subscribers.
Which solution should the consultant recommend?
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers